The Premise
As part of my role as Marketing & Events Coordinator, I was responsible for creating the primary design for the 2018 and 2019 editions of Sport Calgary’s Annual Review.
With copywriting assistance from my colleague David Benson, I compiled together the final layouts of the 2018 and 2019 Annual Reviews you see below for Sport Calgary. The 2018 Annual Review was a completely new design created from scratch and 2019 was repurposed to suit the visual and written content needs for the 2019 edition.
For printing-related purposes, we kept the total number of pages to increments of 4.
Annual Review 2019
The Design
The Circle Pattern
The circle is a very common shape you see in sport, especially in ball sports like soccer, volleyball, basketball, tennis, and so on. It was also a very simple pattern that depending on the size of the circle and the spacing can add depth and texture to a design.
Font Choices
The font choices I went with were Benton Sans Condensed (2018) for the heading in order to save space as well as make the headings and sub-headings pop, especially for the member listings page on the last 2-3 pages of each edition. The look and feel also gives off a fun, but professional demeanour as sport is known to be an activity that people take part in for fun, but to also convey that Sport Calgary is a professional organization.
The primary colour was Sport Calgary's red, followed by their secondary grey colour that made up the logo. I alternated each section of the Annual Review from red and white to make each section pop and to add interest.
In the 2018 edition, I made the background grey instead of red as it was professional messaging from the Sport Calgary leadership (that being the Chair and CEO respectively).
Annual Review 2018

More Projects

Back to Top