Primary Promotional Poster for Inaugural Year
Case Summary
Make Some Noise for Mental Health is an award-winning initiative within the Alberta Colleges Athletic Conference (ACAC) to promote mental health awareness on campuses and is endorsed by the Canadian Mental Health Association (CMHA) in Alberta. The campaign was hosted at all 17 ACAC member institutions in 11+ Alberta communities partnered with Canadian Mental Health Association Alberta (CMHA).
The mission is to implement a conference-wide mental health awareness campaign to break the stigma surrounding mental health on campus. The awareness campaign is intended to encourage conversation and open mindedness and better promote resources and support available on campus and in the local area.
The Goals
- Reduce/eliminate the stigmas related to mental health, wellness and mental illness
- Create awareness about local mental health resources on campus and through the Canadian Mental Health Association – Alberta (CMHA Alberta) and surrounding community
- Encourage empathy and understanding by developing an open-minded perspective through conversations about mental health
- Led by athletics staff and student-athletes
- Activate at home games and campus-related events
- Awareness focus
The Design
My role with Make Some Noise for Mental Health was to create the logo and the branding for the entire campaign. I was a student athlete when I got involved in the first year. Below are various multimedia pieces I create for the campaign over the past 3 years.
Make Some Noise Goes Nationwide / An Award-Winning Campaign
For the 2016-17 varsity season (Year 3), the Canadian Collegiate Athletic Association (CCAA) colleges and CEGEPs across Canada were encouraged to participate in the awareness campaign. Non-Alberta colleges that participate in 2016-17's campaign were Durham College, Niagara College, Dalhousie Agricultural Campus, Vanier College, Camosun College, and Vancouver Island University.
The same year, the SAIT Trojans received the 2016 True Imagination Award from the Lieutenant Governor’s Circle on Mental Health and Addictions in Edmonton.
Primary Design
Responsive/Condensed Design
Make Some Noise for Mental Health Sign & Shirt worn by SAIT Trojans Mascot
Promo Poster for Second Year (In Partnership with the Alberta Colleges Athletic Conference & The Canadian Mental Health Association). 17 Schools across the province of Alberta used this poster as their basic promo poster for the campaign. Modified athlete's hat and shirt so that it did not have SAIT Trojans logo or colours. Replaced the SAIT Trojans logo with the ACAC Logo
Promo Poster for Third Year (In Partnership with the Alberta Colleges Athletic Conference, The Canadian Mental Health Association, & RBX Royal Bank)
Promo Poster for the CCAA (design created by CCAA)
Promo Card for the CCAA (design created by CCAA)
Promo Video for Inaugural Make Some Noise for Mental Health Campaign at SAIT
Promo Video for 2nd Annual Make Some Noise for Mental Health Campaign (First Year Going ACAC League Wide). Schools provided the video content. I edited the content together as well as planned the basic outline for the promo video with Billie Rae Busby.
Promo Video for 3rd Annual Make Some Noise for Mental Health Campaign (First Year Going Nationwide in CCAA)
Social Media Highlights
Twitter Moments from 2016-17 Make Some Noise for Mental Health Campaign
Make Some Noise for Mental Health Facebook Page
#MakeSomeNoiseForMentalHealth on Instagram
